News: Cloud 9 Smoke Co Interviews Jai from Eternal Smoke

Posted by Jamie Pope on Jun 23, 2021

News: Cloud 9 Smoke Co Interviews Jai from Eternal Smoke

News: Cloud 9 Smoke Co Interviews Jai from Eternal Smoke

Cloud 9 Smoke Co had the amazing opportunity to sit down and chat with the leading sales representative of the upcoming shisha brand, Eternal Smoke. Jai, the leading sales rep of Eternal Smoke, traveled from Orlando to welcome Cloud 9 Smoke Co into the culture and community of this prestigious shisha brand.

If you haven’t checked out Eternal Smoke, we highly recommend that you do!

Who is Eternal Smoke?

Founded in 2018 in Orlando, Florida, Eternal Smoke is an American-made shisha tobacco company that specializes in creating unique shisha flavors categorized into select series. In such a short span of time, Eternal Smoke is climbing the “hookah culture” ladder to become one of the best shisha brands on the market. Knowing that hard work drives success into a business, we were incredibly excited to get to know Jai on a personal level and interview him about his experience in the hookah industry. Check it out:

Cloud 9 Smoke Co: “What inspired you to pursue a career in the hookah industry?”

Jai: “So, I’m originally from New York, and I started smoking hookah about eight years ago. I moved out of my moms’ house when I was 21, and the roommate that I had would smoke hookah everyday after she got off of work. She would walk in with this thing that sorta reminded me of a bong, and she would smoke. I didn’t know what it was, and then I tried it. When I tried it, I fell in love with it.”

Cloud 9 Smoke Co: “Absolutely! It’s an amazing experience.”

Jai: “Yes! So, I would smoke everyday, [my roommate] and I, and on the weekends I would throw parties and have like 10 hookahs on deck.”

Cloud 9 Smoke Co: “A staple party piece, for sure.”

Jai: “Yeah! That’s how [my passion] started for smoking hookah. Two years ago I decided to move to Florida, and I found Eternal Smoke as a start-up company. I applied on Indeed, let them know that I smoke every day, I wanted to check it out, and I was very interested in working for them. That’s how I started my career with Eternal Smoke.”

Eternal Smoke - The Inspiration

Starting a company from the ground up takes a lot of hard work and dedication. There’s no doubt that Eternal Smoke has put a lot of effort into creating a brand that stands out from other competitors in the industry. Here’s what Jai had to say about the inspiration that led to the creation of Eternal Smoke and the experience that the shisha tobacco company provides to their consumers.

Cloud 9 Smoke Co: “How did the name Eternal Smoke come into fruition? What inspired that?”

Jai: “The CEO started producing tobacco four years prior to selling [shisha tobacco from Eternal Smoke]. She was originally from Turkey, and when she came to the United States she and the marketing director collaborated with names that resonated with local ideas to stand out from the competition. From there, the name Eternal Smoke came to be.”

Shop Eternal Smoke Series

When you hear the name: Eternal Smoke, it definitely sparks a lot of interest about the brand and what the shisha tobacco has to offer to your smoking experience. Not only does the name Eternal Smoke grasp the attention of many consumers, but their unique series of shisha tobacco has made Eternal Smoke stand out from others in the industry.

Cloud 9 Smoke Co: “So after looking on your website and trying a few of your shisha tobacco flavors, I noticed that Eternal Smoke is truly unique in categorizing flavors of shisha into “series.” What inspired you guys to create these “series” of shisha tobacco?”

Jai: “Our CEO is always one to think outside of the box. She [CEO] doesn’t like to replicate anything that anyone has already done. What inspired her was to be different [from the competition] and just have different selections for different people. Some people may not like the one series, but will fall in love with another, and vice versa.”

Cloud 9 Smoke Co: “So it’s kind of like producing something that’s for everybody, but keeping it categorized to help people find new flavors that they’ve fallen in love with from the series?”

Jai: “Exactly!”

Cloud 9 Smoke Co: “What’s your favorite series from Eternal Smoke?”

Jai: “My favorite series is the Lit Series. I mix Watermelon Lit with Lime Lit 50/50. That’s what I put people on when they’re not sure which flavor they should get, and they fall in love with it.”

You can also fall in love with Jai’s shisha combo at Cloud 9 Smoke Co! Use a 50/50 blend of the Watermelon Lit and Lime Lit. Jai says it reminds most of a margarita with lime, and after trying it, we were head over heels!

Eternal Smoke - The Experience

Smoking shisha from Eternal Smoke is more than just using a product for a sesh. In fact, Eternal Smoke is guided on the principle of providing an experience for their consumers rather than a product. Here’s what Jai had to say about the Eternal Smoke experience:

Jai: “The experience [with Eternal Smoke] is an enjoyable experience. We believe in the experience of bonding. When you smoke Eternal Smoke, it’s not just smoking tobacco, you’re bonding with someone and what you smoke with. It’s a conversation starter.”

Cloud 9 Smoke Co: “It sounds like you’re putting all the power to the hookah session and letting the experience pioneer the “Eternal Smoke” experience?”

Jai: “Exactly! It’s all about the people you smoke with, how you bond with them, and how you share the same enthusiasm for the shisha you’re smoking.”

Eternal Smoke - The Advice

Working for a startup company is definitely advantageous and takes special people to make a dream come true. In fact, only six people work for the Eternal Smoke corporate office, making it a close, tight-knit family that share a unique bond with each other. Here’s some wisdom Jai has about pursuing a career in the hookah industry:

Jai: “It’s not easy in the beginning. You know, Rome wasn’t built in a day, and I will say that. We never had doubts in the beginning, even though some [people] did doubt us. We stuck by what we believed in, and we believe that in the next ten years Eternal Smoke will be the number one tobacco brand. Little by little, people started to fall in love with our product, and the product began to sell itself. It’s all about believing in it [the product and the brand].”

Cloud 9 Smoke Co: “It’s like you create a quality product, establish a culture and a brand message, and you believe in the product’s potential. From there, other people will begin to feel and believe the same thing.”

Jai: "100%! We’ll always stand by what we produce. We’re a family at Eternal Smoke, so we take pride in making quality products and believing in what we produce.”

There you have it! It’s all about believing in yourself, the product that you wish to create or sell, and developing a unique brand message that will make others fall in love with what you’ve created. Keep the confidence going, the hustle strong, and have a family to work with you to make your dreams come true.

It was a pleasure speaking with Jai, the owner of Eternal Smoke, and we can’t wait to share more shisha wisdom from this amazing shisha brand! You guys have to check them out. 

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